TOURISM MARKET ACCESS AND NETWORKING

The Tourism Market Access and Networking (TMAN) sub-program plays a crucial role in bridging the gap between local tourism enterprises and the global tourism market. This initiative focuses on developing comprehensive marketing strategies tailored to highlight the unique offerings of community-based tourism experiences. TMAN works to facilitate strategic partnerships between local enterprises and established tour operators, creating mutually beneficial relationships that bring sustainable tourism to previously overlooked destinations. A key aspect of this program is leveraging digital platforms to promote community-based tourism offerings, including social media marketing, online booking systems, and virtual tours.

TMAN also provides training in digital literacy and online marketing techniques, empowering local entrepreneurs to effectively showcase their products and services to a global audience. By organizing familiarization trips for travel agents and journalists, the program helps generate positive publicity and word-of-mouth marketing. Through these multifaceted approaches, TMAN ensures that local tourism enterprises can compete effectively in the global market, driving economic growth and poverty alleviation in their communities.