African Pro-poor Tourism Development Centre – Making Tourism work for Communities
The Cultural Heritage Preservation and Promotion (CHPP) sub-program is a vital component of the Poverty Alleviation Through Tourism (PAT) initiative, focusing on safeguarding and showcasing local cultural heritage as a valuable tourism asset. This comprehensive program encompasses a wide range of activities designed to document, preserve, and promote traditional practices, historical sites, and unique cultural experiences. CHPP works closely with local communities to identify and record intangible cultural heritage, such as oral traditions, performing arts, and traditional craftsmanship. It also supports the restoration and maintenance of historical sites, ensuring their authenticity while making them accessible to visitors.
The program facilitates the creation of immersive cultural experiences, such as traditional festivals, craft workshops, and culinary demonstrations, allowing tourists to engage meaningfully with local traditions. By empowering communities to take pride in and economically benefit from their cultural heritage, CHPP not only attracts tourists but also ensures the long-term preservation of unique cultural identities.